Elizi: Digital Transformation in Handmade Jewelry

Elizi needed a modern platform to effectively showcase and sell their handmade jewelry's unique characteristics online. As Corna Digital, we created a customized e-commerce experience that brings Elizi's elegant designs to life in the digital world, telling the story of each product.

🧭 The Challenge

• Product Details: Inability to adequately showcase the intricacies of handcraftsmanship in a digital environment.
• Customization: Lack of a system that would allow customers to customize products.
• Customer Experience: Inability to create the tactile experience of a physical store on an online platform.
• Brand Story: Inability to effectively tell the stories behind the brand and products.

🎯 Strategic Objectives

• Visual Storytelling: Effectively showcasing product details.
• Customization: Providing customers with the ability to create custom products.
• Brand Experience: Strongly reflecting brand identity on the digital platform.
• Conversion Optimization: Making the purchase process seamless and persuasive.

🛠️ The Solution: Story-Focused E-commerce Experience

1. Custom E-commerce Platform

A special platform was developed that highlights the story and craftsmanship of each product, using a minimalist yet sophisticated design language. The platform was designed with pastel tones and organic textures that reflect brand values.

2. Detailed Product Presentation

A product presentation system enriched with high-resolution images, 360° product viewing, zoom features, and video content telling product stories was integrated.

3. Customization System

An interactive customization tool was developed where customers can design their own jewelry by selecting material, size, color, text, and other details. The system offers real-time visual preview.

📈 The Impact: Tangible Results

🔍 Key Features

• Storytelling: Content explaining the inspiration source and making process of each product.
• Detailed Viewing: Ultra-high-resolution viewing that can show even micro details.
• Virtual Try-on: Ability to virtually try some products with AR technology.
• Custom Packaging: Customized packaging options for gift sending.

🚀 Future Vision

With this digital transformation, Elizi has become a pioneer in the boutique jewelry sector. Future plans include AI-supported personalized design suggestions and virtual jewelry experience rooms.