Gurmar: Modern Online Grocery Shopping Experience

Despite being an established supermarket chain in the local market, Gurmar's digital presence wasn't meeting modern customer expectations. As Corna Digital, we contributed to Gurmar's digital transformation by developing a fully integrated digital platform built on modern design and user experience principles.

🧭 The Challenge

• Mobile Compatibility: The existing website wasn't performing well on mobile devices.
• Product Catalog: The product catalog wasn't up-to-date and didn't reflect inventory information.
• Online Shopping Experience: The ordering process was complex and not user-friendly.
• Loyalty Program: The customer loyalty program wasn't integrated with the digital platform.

🎯 Strategic Objectives

• User Experience: Designing a mobile-rst, easy-to-use platform.
• Integration: Integrating the product catalog with real-time inventory management system.
• Order Process: Improving the ordering process by simplifying the online shopping experience.
• Customer Loyalty: Integrating the loyalty program with the digital platform.

🛠️ The Solution: Integrated Digital Platform

1. User-Centered Design

By analyzing customer behavior and collecting user feedback, we developed a platform that simplies the shopping process and can be easily used by customers of all age groups. We ensured that the visual design was modern and aligned with brand values.

2. Integrated Inventory Management

We established a system that works integrated with the in-store inventory management system, displaying real-time product information. This way, customers can see the stock status of products and only order available products.

3. Personalized Shopping Experience

By integrating the customer loyalty program with the digital platform, we developed a system that can offer personalized offers, shopping reminders, and special promotions. We also added functionality for customers to easily repeat their previous orders.

📈 The Impact: Tangible Results

🔍 Key Features

• Smart Product Search: ltering by categories and advanced search features.
• Order Tracking: Real-time order preparation and delivery tracking.
• Rating System: Customer rating system for products and delivery service.
• Special Offers: Personalized campaign and discount suggestions.

🚀 Future Vision

With the digital transformation, Gurmar has become a leader in modern online grocery shopping experience. Future plans include AI-powered shopping assistant, route optimization for delivery services, and sustainability-focused digital solutions.