Home.cy: Digitizing Cyprus Real Estate Market

The Cyprus real estate market was largely operating through traditional methods with limited digital access. The lack of a comprehensive platform for property seekers hindered the process of creating a transparent and accessible real estate market. Home.cy wanted to unite property opportunities from both the northern and southern parts of the island in a single digital platform and modernize the Cyprus real estate market.

🧭 The Challenge

• Digital Access: Limited digital access in a real estate market operating with traditional methods.
• Divided Market: A real estate market divided between the northern and southern parts of Cyprus.
• Lack of Transparency: Lack of transparency regarding prices and property information.
• User Experience: Complex and inefficient property search process.

🎯 Strategic Objectives

• Unified Platform: Creating a single platform covering properties in both parts of Cyprus.
• Digital Access: Increasing digital access for property seekers and sellers.
• User Experience: Designing an intuitive and easy-to-use platform.
• Bilingual Solution: Offering an inclusive solution with both English and Greek language support.

🛠️ The Solution: Comprehensive Real Estate Platform

1. User-Centered Design

We designed an intuitive, easy-to-use interface for property seekers and sellers. We prioritized low loading times and smart filtering systems for a seamless experience.

2. Comprehensive Integrations

We integrated the platform with mapping services, virtual tour technologies, and automated valuation tools. We also developed a CRM system for real estate agencies.

3. Bicommunal Approach

Considering the unique political situation of Cyprus, we created an inclusive platform that could serve both communities on the island. Multilingual support and cultural sensitivity were at the core of our work.

📈 The Impact: Tangible Results

🔍 Key Features

• Advanced Search: Filtering options by location, price, features, and more.
• 360° Virtual Tours: Ability to explore properties without physically visiting them.
• Neighborhood Information: Comprehensive maps showing schools, hospitals, and other points of interest.
• Multilingual Support: Full language support in English and Greek.

🚀 Future Vision

With this digital transformation, Home.cy has become a leader in the Cyprus real estate sector. Future plans include mobile app development, AI-powered price prediction system, and blockchain-based secure transaction platform.