TGI Fridays: Digital Transformation of the American Casual Dining Experience

Challenge

TGI Fridays UK wanted to align its digital presence with modern consumer expectations. The old website and ordering system were not user-friendly for customers of all ages, and the mobile experience was inadequate. Additionally, restaurant reservations, online orders, and loyalty programs needed to be integrated on a single platform.

Solution

Our solution for TGI Fridays was built on user-centered design and a robust technology infrastructure. We created not just a website but an integrated platform covering the entire digital presence. Our solution included visual design that strengthened brand identity, a user-friendly interface, and comprehensive integrations.

1. Seamless Reservation System

We developed a user-friendly, real-time reservation system. The system offers the ability to make reservations taking into account restaurant capacities and special events. We integrated SMS and email reminders to improve the customer experience.

2. Enhanced Online Ordering Experience

We designed a fast, intuitive, and personalized online ordering experience. Users can easily find their favorite dishes and quickly reorder from their previous orders. We also added the ability to specify special requests and allergens.

3. Loyalty Program Integration

We developed a loyalty program that works integrated with all digital touchpoints. The program offers the opportunity to earn points for reservations, orders, and visits and to offer special discounts. We also added features such as personalized offers and birthday surprises.

Results